A few weeks ago, I was visiting a relative in a hospital in the rural Northern California town of Colusa. The halls of there were filled with various forms of art for sale. While most were paintings of local life, there was also the odd quilt or photograph. In one large display (pointed out to me by my mother -thanks Mom!), I came upon the work of a former patient: Josephine Lanouette (May 26, 1917 to June 7, 2002).
A group of 10 beautiful illustrations dating to the early 1930s were up in the case. Most notable were the outfit pages in color seen here at the left (note the bottom left includes a flying outfit, swimming outfit, beach outfit and dancing outfit – labeled around the heads). Other pages included a study of 1930s hairstyles, glamorous scenes that looked right out of a movie set, single portraits, silhouettes, and an illustration of fashionable children playing in a yard, among others.
According to the text accompanying the display, Jo began drawing fashion illustrations at the age of 14 because she couldn’t afford the clothes that she wanted. These illustrations were primarily of clothes dating from the early 1930s, and are strongly reminiscent of Hollywood’s glamorous leading ladies.
Several years ago, I read the book Some Wore Bobby Sox: The Emergence of Teenage Girls’ Culture, 1920-1945 by Kelly Schrum and couldn’t help remarking on the similarities. Chapter 5 in particular is particularly relevant: “A Guiding Factor in my Life”: Teenage Girls and the Movies:
Teenage girls used these materials [fan magazines and film stills] to personalize rooms, decorate belongings, construct scrapbooks, or trade images. Irene Scholfield, a high school student in Northern California in the late 1920s, lovingly drew pictures of movie stars based on movie magazine photographs … turning mass produced images into personal art. And she was not alone. Seniors in 1933 nostalgically remembered their younger high school days of ‘deskcovers hidden by drawings and photographs of moviestars.'” (155)
Josephine’s illustrations seem to fit right into Schrum’s book, both because of their link to Hollywood glamour as well as to teen culture during the depression era. The clothes she drew were SO glamorous! It’s unclear if she ended up pursuing any sort of career related to costume and fashion, though her obituary did note that she was “a former member of the Colusa Stagehands,” a local community theatre group.