Tuesday Teaser: Gernreich in North Beach

“SAN FRANCISCO, June 16 [1964]–THE ‘NEW’ SUIT–Model Evelyn Fry wears the last word in swim suits, a creation by designer Rudi Gernreich of Los Angeles which could be classed as a one-piece bathing suit. Orders for the suit are being taken a Nasimo’s North Beach Hi-Fashion shop prior to arrival of a suitable number of the garments. They are not expected to appear on public beaches in the immediate future.” Via the SF Public Library Historic Photos Collection


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