Wednesday Word: Fred Davis on the definition of Fashion

Setting a New Fashion in Pets. Los Angeles, California: Marian Nixon set a new fashion at the Universal lot by matching her new fur coat with her pet. She created something of a sensation when she was seen leading a pet leopard on a leash down a Hollywood boulevard. (c1925, via Corbis)

Clearly, any definition of fashion seeking to grasp what distinguishes it from style, custom, conventional or acceptable dress, or prevalent modes must place its emphasis on the element of change we often associate with the term. . . . Fashion, if it is to be distinguished from style and numerous other of its neighbor terms, must be made to refer to some alteration in the code of visual conventions by which we read meanings of whatever sort and variety into the clothes we and our contemporaries wear….”

— Fred Davis, “Do Clothes Speak? What Makes Them Fashion” in Barnard, Malcom (ed) Fashion Theory: A Reader. Routledge (2007)

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